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Hypnotic Writing: Seven Steps To
By Shahnaz Rauf
I am not sure about the ethics involved here but I do
know one thing: It is a must need on the Internet. Without
powerful writing, you will not succeed even if you are
giving out free gold. A popular example being the experiment
conducted by some marketing gurus. They advertised to give
out $100 bills free. There was no response because the
writing was not compelling/ convincing enough.
With the information explosion on the Internet, the
competition is more deadly. Hence the use of power writing
is at its peak. You have to stand out, to grab, to dominate,
to intoxicate, capture and be noticed. The more you differ
from the norms, the greater are your chances of success.
You need to make your power writing more forceful and
spellbinding. How do you fascinate and mesmerize your
readers? Here is a seven-step technique for achieving
hypnosis through writing:
- Use suggestion to subtly introduce an impression,
inspiration, idea or thought. Let's consider a simple
work example using the concept of 'sleep'. Our suggestion
will be: 'You are sleepy'.
- Give instruction/ command. Tell the person to take
action as desired by you. Give a direct command. For our
example, this will be: 'Go to sleep'.
- Back up with a conviction/ determination statement
&endash; A conviction statement conveys a sense of
assurance, certainty, confidence, sincerity and passion.
Conviction is very easily generated by using the word
'will' instead of 'can'. For our example, the conviction
statement is: 'You will sleep'.
- Follow up with endorsement/re-affirmation. Back up
your conviction statement by using the word 'Yes'. For
our example, this is: 'Yes, you will sleep'.
- Give a vivid description to appeal to emotions -
Describe in great detail giving all the advantages,
disadvantages and properties. In short make it so vivid
that your reader sees, hears, smells, tastes and feels
the action and hence gets involved emotionally.
For example consider the following three descriptions: 'A
strawberry'; 'A red strawberry'; 'A large ripe, red and
juicy strawberry, mmm..'. With the third description you
can almost feel your mouth watering.
Now back to our work example: 'You will fall in to a
deep, soothing, slumbering sleep'.
- Use powerful words. Some words click on the
subconscious power of the mind and immediately trigger
certain strong emotions. Hence these words have a strong
A small fraction of such words are outlined here: You,
free, magic, hell, damn, baby, do, secret, revealed,
sensational, revolutionary, pioneer, discover, will,
- Use repetitive rhythms. Repetition fascinates the
mind and creates an intoxicating influence. For our
example, the rhythm is: 'Go to sleep; you will sleep; yes
you will sleep; you will fall into a deep, soothing,
For successful hypnosis, the rhythm has to be repeated
several times. Remember the rule of thumb of marketing
experts: You need to repeat your sales message between
seven to ten times to close a deal.
However since hypnotic writing is already so powerful, I
will go with a cycle of three: at the start, in the
middle and at the end of your message.
For ease of understanding, the work example used was very
simple and straight forward. In actual business writing,
you have to be subtle. You need to influence and
fascinate without offending or being obvious to the
reader. You will achieve this by weaving the above magic
into the body of your regular business writing.
To integrate effectively, you may change the order of
presentation, split up the process and make variations to
the concept. Here your imagination is the limit.
Copyright Shahnaz Rauf. Author 'Zero Dollar
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