Design Built on Proven Marketing Strategies!
Eight Easy Ways
to Boost Credibility and Online Sales
Credibility is a big concern on the Internet. If you want to sell products
or services with your Web site, it's essential that visitors trust you.
Follow these strategies to build trust with your Web site.
- Get your own domain name. Your
domain name is your unique address on the Internet such as, http://www.yourname.com.
To find a list of domain name registration services and check the
availability of your preferred domain name, go to http://www.internic.com.
- Pay for hosting. Why should
you pay for hosting when there is free hosting available? When you
put your Web site on a free server, your URL (Web address) will be
long and look like http://www.freeserver.com/yourname/. Most free
servers place ads on your Web site. If you want to have a short domain
name and convey a professional image, pay for hosting and get your
own domain name.
- Provide useful content. Content
is the most important element of your Web site. It gives visitors
a reason to come to your site, return, and refer others. It builds
credibility and makes you an authority on a particular topic. Examples
of content include articles, reports, newsletters, software downloads,
discussion boards, book excerpts, resources. Tailor the information
to your audience.
- Update frequently. Studies show
that people will spend more time at a site that changes regularly.
Add new information often to motivate visitors to return to your site
and build trust. It may take from four to seven visits before they
buy. Remove outdated information regularly. For more information about
content, read How
to Attract Visitors to Your Web Site and How
to Keep Visitors Coming Back.
- Make it easy to contact you. Provide your contact information
or a link to your contact page on every page. Include your name, business
name, email address, 800 number, fax, and street address. Provide
a local phone number (international prospects can't use 800 numbers).
Provide e-mail links and email forms.
- Make purchasing easy. Convenience
and instant access are the most attractive features of doing business
on the Internet. Provide a secure online order form, 800 number, and
fax number. Make your order form easy to find by providing links to
your order form on most pages. Overcome fear with a money-back guarantee.
Offer several payment methods, including major credit cards. The majority
of sales will come from online orders paid with credit cards. If you
are not accepting credit cards online via a secured server, you will
- Boost credibility with testimonials.
Testimonials from satisfied customers pushing the benefits of your
products are a powerful way to boost your prospects' confidence. Testimonials
are much more effective than you touting your products. They convey
benefits, confirm your claims, and make them more believable. For
maximum effect, provide the full name, title, company name, city and
state of the people providing testimonials.
- Use correct spelling and grammar.
If you have typos, you will lose credibility and sales. Spellcheck
all documents and any changes you make. Remember that words like your
and you're, their and there, its and it's are not caught by spell
checkers. Read your Web site carefully. Have others read it too.
Apply these strategies to build trust and increase sales.
If you are not experienced with
web design, a professional designer can help you turn your text and
graphics into an easy-to-read, easy-to navigate, professional-looking
web site. Professional designers know which layout and techniques are
most effective. Visit http://www.fivestarwebdesign.com or call Leva
Duell at 760-722-0290.
professionally-designed Web site can double your sales!
Five Star Web Design specializes in designing professional,
easy-to-read-and-navigate Web sites that build trust, and
generate leads, customers, and sales.
Five Star Web Design
Contact me for a FREE
consultation, evaluation and quote
Or email me at Leva @ fivestarwebdesign.com
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