Web Design Built on Proven Marketing Strategies!
Worksheet to Prepare a Profitable Web Site
What is the Purpose of Your Web Site?
sell products and services generate leads find new prospects, clients, or members generate interest for your products or services provide information establish credibility improve communications improve customer service follow up on leads from advertising follow up on sales calls motivate people to come to your store.
Who is Your Audience?
Who are your ideal prospects?
Why should prospects buy from you over your competition?
Emphasize your uniqueness. How are you different from your competition?
Name business name email address toll-free phone number local phone number (international prospects can't use 800 number) fax mailing address URL
Logo tag line trademarks location hours credentials certifications licenses
Use graphics that support your sales message and illustrate the benefits of your products or services. custom graphics animation photographs drawings maps charts/graphs video
Call to Action
Provide several easy ways to order call a toll-free order number click on a link to get pricing and ordering information submit an electronic order form email order fax order mail order
Do you have an electronic order form? Is your order form easy to find? product listing pricing information ordering information toll-free number local phone number email shipping information guarantee
Do you accept credit cards? List them: MasterCard Visa American Express Discover
merchant account online payment processing shopping cart secure server
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