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Increase sales by accepting credit cards.
cards are the most popular way to pay for products and services
on the Internet. The majority of online customers will pay by
credit card, debit card, electronic check, or PayPal. Very few
people will mail in a check or money order. If you are not accepting credit cards
online via a secured server, you will lose sales. The more card
types you can accept, the better your sales will be.
You typically need a merchant account to accept payments online.
accept online payments, you’ll need a merchant account,
a payment gateway, and a shopping cart. A shopping cart on a web
site collects the payment information, communicates with the payment
processor and gateway, verifies that the credit card or echeck
is good, and returns the authorization or denial to your site.
This all happens very fast.
can set up a thank you page on your site that will automatically appear when
the payment is authorized. When selling ebooks or software, you
can put your download links in your thank you page and automate
the complete process so people can buy from your site 24/7.
typically pay an activation fee and monthly fees for both the
merchant account and the shopping cart (approximately $30/month
recommend 1shoppingcart if you are already generating a good amount of sales and will
use your own merchant account.
is one of the most powerful shopping carts I’ve worked with.
You can set up many products, do recurrent billing, set up membership
sites, provide upselling options, have your download page expire
automatically after a certain period of time, and provide your
own affiliate programs. They also provide unlimited sequential
have many plans depending on your needs. You can start with the
basics and upgrade anytime as needed. I like the convenience of
having the shopping cart and autoresponders all in one convenient
place. 1shoppingcart is one of the best options available.
How to process payments without a merchant account
party providers allow you to take payments online without having
your own merchant account and without paying monthly fees.
Third party payment processors include PayPal, Clickbank and 2checkout.
party provider gives you a link to a secure site where your customers
place orders using their credit card or check. You receive your
payment from the provider instead of from a bank or financial
easier and faster to use a third party provider. You don’t
have to quality for a merchant account which typically involves
having good credit. And you save the monthly fees for both the
merchant account and the shopping cart. Typical fees include an
activation fee and transaction fees. The transaction fees are
higher than you would pay when having your own merchant account.
When you start generating enough sales, you can switch to a traditional
merchant provider to save on transaction fees.
Third Party Providers
Comparison (fees may change any time)
$1 + 7.5%
$0.45 + 5.5%
| $10 Sale
* Note. For affiliate sales, the fees are typically split between
the affiliate and the vendor.
are inexpensive options to accept credit cards online without
a merchant account and without monthly fees.
online merchant should accept PayPal payments in addition to credit cards.
Although only about 20% of your orders will be paid through PayPal,
you don’t want to lose sales from people who are familiar
and comfortable with using PayPal.